{"version":"1.0","provider_name":"Ta hand om dina v\u00e4rden, innan n\u00e5gon annan  g\u00f6r det!","provider_url":"https:\/\/marelin.se","author_name":"admin","author_url":"https:\/\/marelin.se\/index.php\/author\/knut_ak6oohyk\/","title":"L\u00e5t mig g\u00f6ra en genomlysning av bolaget! - Ta hand om dina v\u00e4rden, innan n\u00e5gon annan g\u00f6r det!","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"lzVUmvE3U0\"><a href=\"https:\/\/marelin.se\/\">L\u00e5t mig g\u00f6ra en genomlysning av bolaget!<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/marelin.se\/embed\/#?secret=lzVUmvE3U0\" width=\"600\" height=\"338\" title=\"\u201dL\u00e5t mig g\u00f6ra en genomlysning av bolaget!\u201d &ndash; Ta hand om dina v\u00e4rden, innan n\u00e5gon annan  g\u00f6r det!\" data-secret=\"lzVUmvE3U0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/marelin.se\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/marelin.se\/wp-content\/uploads\/2022\/01\/Knut-Jensen-MarelinAB-8-191030-Webbanpassad-Foto-Christine-Holm.jpg","thumbnail_width":2048,"thumbnail_height":1365,"description":"\u00c4r ni medveten om vilka immateriella tillg\u00e5ngar ni anv\u00e4nder i f\u00f6retaget? Immateriella tillg\u00e5ngar \u00e4r typisk f\u00f6retagets namn, logotyp, produktdesign, dvs det som syns p\u00e5 hemsidan, broschyrena och p\u00e5 fasaden. Men, immateriella tillg\u00e5ngar \u00e4r s\u00e5 mycket mer; know-how, kundlister, marknadsk\u00e4nnedom, ink\u00f6ps- och f\u00f6rs\u00e4ljningsavtal osv. Det \u00e4r inte ovanligt att immateriella tillg\u00e5ngar utg\u00f6r mer \u00e4n 80% av bolagets v\u00e4rde. Med s\u00e5 stora tillg\u00e5ngar \u00e4r det viktigt att man s\u00e4krar att de stannar kvar i f\u00f6retaget. Allra helst skall man anv\u00e4nda sina immateriella tillg\u00e5ngar f\u00f6r att generera v\u00e4rde. Med \u00f6ver 25 \u00e5rs erfarenhet med f\u00f6rvaltning av immateriella tillg\u00e5ngar vill jag hj\u00e4lpa er att identifiera vilka tillg\u00e5ngar ni har, och hur ni best anv\u00e4nder era f\u00f6rtrinn f\u00f6r att \u00f6ka resulatet."}